UTM monitoring for Google Analytics 4
Bad UTMs break your reports quietly. We catch them within days.
Tracking Watchdog checks every campaign in your GA4 against your team's naming rules, every day, and tells you exactly what broke and how to fix it. No tags. No code. Read-only.
14 days free. No credit card. Set up in minutes.
One typo. Three rows in your report. And nobody notices for weeks.
Every campaign link is built by hand: by your team, your agency, the email tool, the freelancer who ran the influencer push. One capital letter, or one redirect that strips the tags, and GA4 quietly splits or loses that traffic. You find out at month-end, when the numbers don't add up and the budget is already spent.
| Session source / medium | Sessions |
|---|---|
facebook / paid_social | 8,420 |
Facebook / paid_socialSplit | 1,240 |
fb / paid-socialSplit | 310 |
(not set)Lost | 2,105 |
Split reports
“facebook”, “Facebook” and “fb” show up as three sources. Your paid social numbers are off, and nobody knows by how much.
Lost campaigns
A redirect or link shortener strips the UTMs. The traffic lands as “(not set)” or Direct, and a working campaign looks like a flop.
Found too late
Most teams find tracking problems while building the monthly report. By then the data can't be fixed, and decisions were already made on it.
Set up in minutes. Watched every day.
Connect GA4
Sign in with Google and pick your property. Access is read-only, and nothing is installed on your site.
Lock in your rules
We read your existing campaigns and suggest naming rules for each channel. You confirm, adjust, done. No spreadsheet project.
Get alerted
Every day we check new traffic against your rules. When something new breaks, you hear about it by email or Slack.
Everything you need to trust your campaign data.
Your rules, not a generic checklist.
Which sources and mediums are allowed, how campaigns are named, what's required: set per channel, because paid social and email don't play by the same rules. We check against exactly that.
Catches every link, whoever built it.
UTM builders only control the links made inside them. We check what actually arrived in GA4, including agency links, email tools and old QR codes.
Alerts only when something's new.
No daily flood of the same old issues. You hear about a problem once, when it first appears, plus a short weekly summary.
Fixes anyone can follow.
Every problem says what's wrong, how much traffic it affects and exactly what to change. Forward it to the agency and you're done.
Never a false all-clear.
If GA4 can't give us the full picture, we tell you. You'll never get a clean report that isn't.
Change rules with confidence.
See which campaigns a rule change would affect before you save it, and keep your past results exactly as they were.
And also
- Email and Slack alerts
- Weekly digest
- Tracking health score and trend
- Biggest problems first
- A heads-up when campaigns show up in a channel you haven't set rules for
- A reminder when your GA4 channels change
- Unlimited team members
- All your properties in one login
- Ask AI assistants such as Claude or ChatGPT about your tracking
Built for the people who answer for the numbers.
Web analytics teams
You own GA4 and the naming convention. Stop policing UTMs by hand and auditing source/medium reports every month. Your rules get checked every day, on every link, from every team.
Performance marketing teams
You spend the budget, so attribution has to be right. Know within days when a campaign's tracking breaks, not after the money's gone.
Agencies and multi-brand teams
One login for every property, rules for each one, and alerts that reach the right people.
Keep your UTM builder. We catch what slips past it.
Builders are great at making good links. But they only control the links made inside them: not the one the agency pasted, the one the email tool generated, or the one from last year's print campaign. Tracking Watchdog checks what actually landed in GA4, so you finally know whether your naming rules are being followed.
| UTM builder | Tracking Watchdog | |
|---|---|---|
| Builds links | Yes | No |
| Checks links built anywhere else | No | Yes |
| Spots tracking that broke after launch (redirects, edits) | No | Yes |
| Alerts you when something breaks | No | Yes |
Read-only. Data-minimal. Made in Germany.
- Read-only, always.
- We can't change anything in your Google Analytics, and we never will.
- Only campaign totals.
- We read sessions per source, medium and campaign. Never data about individual visitors.
- Nothing on your site.
- No tags, no scripts, no cookies for your visitors.
- Your data stays yours.
- We never sell Google data, never use it for advertising, and never use it to train AI models.
- Hosted in Europe.
- Tracking Watchdog runs on servers in Germany, and our email alerts are sent from within the EU. Your data only goes further when you send it there: to your own Slack or your own tools.
- You're in control.
- Disconnect a property whenever you like, or revoke our access from your Google account. Your call, any time.
Simple pricing. Unlimited team members.
Pick a plan by how many GA4 properties you run. Every plan includes daily monitoring, email alerts and the weekly digest. Try everything free for 14 days.
Starter
For one serious website.
$49 per month
or $490 per year, two months free
- 1 GA4 property
- Daily monitoring, email alerts and weekly digest
- Unlimited team members
Team
Most popularFor in-house analytics and marketing teams.
$149 per month
or $1,490 per year, two months free
- 5 GA4 properties
- Daily monitoring, email alerts and weekly digest
- Slack alerts
- Unlimited team members
Business
For multi-brand companies and agencies.
$349 per month
or $3,490 per year, two months free
- 25 GA4 properties
- Daily monitoring, email alerts and weekly digest
- Slack alerts
- Unlimited team members
No credit card for the trial. Prices in USD, plus VAT where it applies. More than 25 properties? Talk to us at support@trackingwatchdog.com.
Questions, answered.
Do I need to install anything on my website?
No. Tracking Watchdog connects to GA4 with read-only access. No tags, no scripts, no code.
Can Tracking Watchdog change my GA4 data or settings?
No. Our access is read-only, so we can't change anything in your property.
We don't have a written naming convention. Can we still use it?
Yes. We read the campaigns already in your GA4 and suggest rules for each channel. You confirm or adjust them in a few steps.
How quickly will I hear about a problem?
Within a couple of days, as soon as GA4 has finished counting the day. That's while the campaign is still running, not at month-end.
We already check our UTMs by hand. Why switch?
Manual checks happen when someone has time, usually after the report already looks wrong. We check every link, every day, so problems get fixed while they're small.
Will I get flooded with alerts?
No. You get one alert when a problem first appears. Problems you already know about stay quiet, and the weekly digest gives you the overview.
How is this different from a UTM builder?
Builders control the links made inside them. We check what actually arrived in GA4: every link, whoever built it. Many teams use both.
Where do alerts go?
By email, and on Team and Business plans also to Slack. And your rules cover every channel you run: paid social, email, affiliates, display and your own.
Do you work with agencies?
Yes. Manage many properties in one account, invite your whole team without seat limits, and give every property its own rules.
Where is my data stored?
In Europe. Our servers are in Germany and our email alerts are sent from within the EU. Our privacy policy has the details.
Start trusting your campaign data again.
Connect GA4 in two minutes. 14 days free, no credit card.
Start your free trial